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Half of smartphone owners now shop online via a mobile device
Posted By ] Paul Skeldon Half of smartphone owners have now completed some sort of purchase on their mobile, increasing by 20% over just nine months, with 11% of smartphone shoppers now using the...
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Apple Snubs The iAd & My Personal View on the Mobile Ad Market
My Comments on the below: It is very interesting that Apple have not mentioned iAD at the World Developer conference day in San Francisco yesterday as highlighted by Dan Frommer of Business Insider....
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Facebook, Google+: Social Marketing, e-Commerce Fight to the Death
Posted By ] Diane Mermigas The mighty Google has dispelled any doubt about the importance of the exploding Facebook nation and the need for companies to exploit evolving social mobile dynamics for...
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Borrell: 20% of Local Marketing Budgets Planned for Mobile
Image via Wikipedia Borrell Associates, which specializes in research covering local and online advertising, issued a new report this week called “Main Street Goes Mobile” that examines the role that...
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YOC no more
I have now left YOC after 4 years since launching their UK operations. It has been an absolute pleasure working for such a fantastic organisation and I wish my old colleagues all the best for the...
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Guardian mobile site drives mores unique browsers & traffic than apps &...
the guardian (Photo credit: Wikipedia) It has been some time since I first remember trying to sign The Guardian to the YOC media network, sometime in 2009. From memory at the time, 4th Screen were...
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Tamome CEO shares his vision of mobile & technology with launch of his new...
Tamome – Mobile Affiliate Advertising Marketplace launched by Founder & CEO Christian Louca www.tamome.co.uk Calling Partnerships As Founder & CEO of Tamome I announce we are open for...
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IAB’s affiliate marketing council tightens policing of affiliate vouchers
The Internet Advertising Bureau (IAB)’s affiliate marketing council is tightening its regulation of vouchers with the launch of revised Voucher Code of Conduct guidelines. IAB’s affiliate marketing...
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Mobile Targeting at Heart of Ad Tech Acquisition Spree
Posted By: Tim Peterson The long-awaited ad tech consolidation picked up its pace this week, as four online ad companies — retargeting firm Criteo, ad targeter Media6Degrees, ad buying company X+1 and...
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